"Create flow, Monetize flow, then Add Friction." - Alex Hormozi
Create Flow - Give people an offer so good that they feel stupid saying no. (get them through the door)
Monetize Flow - Sell and deliver on that great offer.
Add Friction - Create the systems to streamline everything.
Make the sale.
When you have money and a business then you can worry about optimizing.
Sell first, over deliver, then optimize for profit.
Stack as much value as you can in the offer.
Even if your not good at sales just make someone an offer so good that they feel stupid saying no!